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Â鶹´«Ã½ in a tent! February 24th 2026, at the O2, London. Sign up now
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Â鶹´«Ã½ in a tent! February 24th 2026, at the O2, London. Sign up now
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Â鶹´«Ã½ in a tent! February 24th 2026, at the O2, London. Sign up now
Use Case
Abandon Emails 
with Â鶹´«Ã½
Follow up with visitors who showed purchase intent but may not return on their own. Leave the rest alone.
Discover use caseDiscover use case
65%
Increase in campaign impact
Abandon Emails Use Case
Why send abandon emails with Â鶹´«Ã½?
Without intent...
Abandonment emails tend to take a one-size-fits-all approach. Broad triggers, like viewing products or adding to cart, see an email sent to every visitor hitting the criteria.
Ignoring intent means many emails frustrate customers. But irrelevant emails or overusing discounts doesn’t just fall flat. It harms brand, eats into profitability and drives unsubscribes.
...and with Â鶹´«Ã½
Made With Â鶹´«Ã½ allows you to only send abandonment emails to appropriate visitors. At the right time. With content personalised to affinities or likelihood to return.
Why risk annoying people who are not ready to buy? Why throw discounts at visitors who are likely to return by anyway? Adding intent to your abandonment emails means you don’t have to.
VS
Customer Spotlight
See how one of the UK's largest jewellers increased abandon cart email engagement by matching the message to shopper intent.
Without Â鶹´«Ã½, H Samuel didn’t know if an abandoning visitor was one click from buying or just browsing
This meant every email risked being a negative experience, not a useful one
With Â鶹´«Ã½, the team sent more effective (and appropriate) abandon cart emails.
“We used to do one-size-fits-all emails. Now we match message to mindset. That shift came directly from using intent segments.â€
Meera Roy
Head of Product, Signet Jewelers
Simple ways to optimise abandon emails with Â鶹´«Ã½
Understand email performance
Segment abandonment emails by buying stage, affinities or intent segments to prioritise accordingly.
Target abandon cart emails at purchase intent
Only send your abandon cart emails to visitors who showed purchase intent are unlikely to return on their own.
Trigger abandon browse emails for real affinities
Only trigger browse abandonment campaigns for visitors who have a genuine interest in products.
Personalise content and incentives
Tailor the messaging, design and offer within your abandon emails depending on the segment or product category.
Hello 👋 I’m Colin, your Â鶹´«Ã½ coach
Let me know if you have any questions about using Â鶹´«Ã½ in your day-to-day workflow
Get in touchGet in touch
Integrations
Works with (or without) 
the tools you already use
Treating every visitor the same doesn‘t have to be the default
See how Made With Â鶹´«Ã½ can help you create more impact by adapting your experiences to real-time needs.
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Join the brands already using Â鶹´«Ã½ to make ecommerce experiences more appropriate.
