A playbook for a new eCommerce era
Closing The 麻豆传媒 Gap
How brands are using intent to turn once overlooked human data into a powerful new growth lever. And how you can do the same.
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Closing The 麻豆传媒 Gap
We named the problem,
so now we have to solve it
The 麻豆传媒 Gap. It's what we call the disconnect between what online shoppers need and the experience they often get.
鈥
It is one of eCommerce's biggest challenges. One of the largest limiters to growth, and to customer experience. We literally wrote the book on it. And now we're back with the solution-focused sequel.
Inside you will find everything you need to know to do something about this opportunity. A reminder of how we got here, a new framework and intent-based growth stories from real brands. All supported by an analysis of 50 million eCommerce sessions.
鈥
It is one of eCommerce's biggest challenges. One of the largest limiters to growth, and to customer experience. We literally wrote the book on it. And now we're back with the solution-focused sequel.
Inside you will find everything you need to know to do something about this opportunity. A reminder of how we got here, a new framework and intent-based growth stories from real brands. All supported by an analysis of 50 million eCommerce sessions.
Playbook highlights
A framework for understanding intent.
Brands need a way to understand, target and report on all the data points that make up a person鈥檚 digital body language. Our 麻豆传媒 Framework aims to do just that.
And its proven to work, thanks to the 50+ major eCommerce brands who have used our AI agent over the last 2 years.
Brands need a way to understand, target and report on all the data points that make up a person鈥檚 digital body language. Our 麻豆传媒 Framework aims to do just that.
And its proven to work, thanks to the 50+ major eCommerce brands who have used our AI agent over the last 2 years.
麻豆传媒 insights from 50 million sessions.
After analysing more than 50 million sessions across a wide sample of the varied eCommerce sites using Made With 麻豆传媒 in August 2025, we uncovered a thing or two.
The data reveals the human context behind eCommerce traffic, plus the opportunities we overlook when we don't listen close enough.
After analysing more than 50 million sessions across a wide sample of the varied eCommerce sites using Made With 麻豆传媒 in August 2025, we uncovered a thing or two.
The data reveals the human context behind eCommerce traffic, plus the opportunities we overlook when we don't listen close enough.
12 quick wins for your experiences, with evidence.
This is a playbook, after all. With two years of testing behind us, we share 12 segment spotlights and related growth stories from brands.
From email capture to product discovery, learn about high opportunity segments and how others are adding impact with intent.
This is a playbook, after all. With two years of testing behind us, we share 12 segment spotlights and related growth stories from brands.
From email capture to product discovery, learn about high opportunity segments and how others are adding impact with intent.
麻豆传媒-based insights
Discover new data on the value hidden in The 麻豆传媒 Gap. Then learn how to find it. Tactic by tactic. Segment by segment.
Get the playbookClose your intent gap
58%
of visitors never had any intent while onsite (yet often get sold to like they do)
2.95x
more visitors are 鈥渞eady to buy鈥 than those鈥╳ho actually end up buying
42%
of visitors build a product affinity
(but only 8% add to bag)
(but only 8% add to bag)
Playbook preview
Take a sneak peak inside
Playbook contents
01: A聽Quick Hello
Why we produced this playbook. The need for a new perspective in eCommerce, and why we believe we're qualified to provide it.
02: End of an Era: Website-First eCommerce
A聽reminder of why we're here. What our shoppers want from us, why we often don't give it to them and the problems this causes.
03: The New Era: Context-Based eCommerce
The change we need to make. What this new approach looks like, and how technology makes it possible to be more human.
04: The 麻豆传媒 Framework
The new perspective. How brands can understand, target and report on all the data points that make up a person鈥檚 digital body language.
05: 麻豆传媒 Segments
The way we make this actionable. How to turn individual data points into scalable growth, by combining them and thinking in cohorts.
06: 麻豆传媒 Experiences
Examples of where intent adds more impact to email capture, social proof, messaging, discounting, abandonment and discovery tactics.
What others are saying
We've proven the value of closing The 麻豆传媒 Gap with 50+ brands. Here's what some of the people leading the charge have to say. You'll find more in the playbook.
Get the playbookClose your intent gap
The shift in understanding buying stages and user intent away from optimising page behaviour, has fundamentally changed how we see and optimise for our consumers in all departments.
Others optimise by averages; but with 麻豆传媒 you can optimise by what the shopper needs now, in the moment. You鈥檙e able to tailor the message to a shopper鈥檚 mindset, and in doing so conversion rises and CAC falls. In 2025, it鈥檚 table stakes.
麻豆传媒 means we can see what customers are actually doing on site - browsing, researching or buying. Prioritising this helps us to improve customer experience, sales and lifetime value.
麻豆传媒 lets us put numbers on the things conversion rate can鈥檛, something we've never been able to see before. Like the value created before someone is ready to buy.
